Typical aspects of Green Communication among regulation, corporate behaviour and market pull strategy

Abstract

Sustainability and respect for the environment are now cutting edge issues in green communication strategies. However, although embedded in a shared value context, positions are often varied and finding a satisfactory balance among the actors involved is often difficult to achieve. The paper, within the framework of the laws currently in force, attempts to delineate the structure of communication from a multilateral and symmetrical perspective of environmental responsibility.